Equestrian

Olympia, The London International Horse Show is the largest indoor equestrian event in the UK and has two of the most important competitive classes held in the UK; the FEI World Cup Qualifiers in Dressage and Show Jumping

Held in the weeks before Christmas, Olympia not only attracts the cream of the international equestrian world but also hospitality and sponsorship guests in the Christmas entertainment market.

Olympia enjoys an audience of 1+ million to the BBC coverage of the show - more than any other UK equestrian event. The show also benefits from nightly live international television coverage on Eurosport.

Over 2.5million people ride in the UK and 23 percent of the adult population has an interest in riding (Henley Centre 2004). As the strength of this leisure area and individual wealth increases, the show stands in a good position for the future.

Alongside the performances in the main arena, the show houses a shopping village with over 200 outlets. £2.5 billion is spent annually in the UK on horses and riding (source: BETA National Equestrian Survey 1999) and the shopping village at Olympia has become one of the key annual events for equestrian shopping.